Last updated: February 2025
MERC & CO LLP ("we", "us") is committed to protecting your personal data and respecting your privacy. This notice explains how we collect, use, disclose and safeguard your information in accordance with the UK GDPR and Data Protection Act 2018.
Data controller
MERC & CO LLP is the data controller. Contact: privacy@mercandco.com.
Personal data we collect
- Identity and contact data (name, email, company, role)
- Communications data (messages and correspondence you send us)
- Technical and usage data (IP, device, browser, pages viewed) via cookies/analytics
- Visitor identification data — when you visit our website, cookies and similar technologies may be used by our online data partners or vendors to associate your activity with other personal information they or others hold about you, including your email address
How we use your data and lawful bases
- To respond to enquiries and provide services (legitimate interests or contract)
- To manage our relationship and send updates you request (legitimate interests/consent)
- To improve our site and services (legitimate interests, with cookies where consented)
- To send marketing communications based on data associated by our online data partners (legitimate interests — you may opt out at any time, see below)
- To comply with legal and regulatory obligations (legal obligation)
Sharing your data
We may share data with service providers who support our website, communications and operations (e.g., hosting, email, analytics). This includes online data partners and vendors who use cookies and similar technologies to associate website activity with personal information for the purpose of marketing communications. We require appropriate contracts and safeguards. We do not sell your personal data.
International transfers
Where data is transferred outside the UK/EEA, we use appropriate safeguards such as UK/EU Standard Contractual Clauses and additional measures, as applicable.
Data retention
We retain personal data only as long as necessary for the purposes set out above, including to satisfy legal, accounting, or reporting requirements.
Your rights
- Access, rectification, erasure, restriction, objection, and portability
- Withdraw consent where processing is based on consent
- Lodge a complaint with the ICO: ico.org.uk
Security
We implement technical and organisational measures appropriate to the risk to protect personal data against unauthorised access, alteration, disclosure or destruction.
Cookies and online tracking
We may use strictly necessary and, with consent, analytics cookies. You can manage preferences via your browser or any cookie banner provided.
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or postal address. We (or service providers on our behalf) may then send communications and marketing to these email addresses.
Opt-out of tracking and marketing:
- To opt out of email-based advertising from our data partners, visit: https://app.retention.com/optout
- To exercise your rights under UK GDPR and opt out of personal data collection, visit: https://www.rb2b.com/rb2b-gdpr-opt-out
Contact
For privacy enquiries or to exercise rights: privacy@mercandco.com.